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Possibilities of companies advertisement on fairs
Fusková, Michaela ; Klasová, Jana (referee) ; Dvořák, Jiří (advisor)
The bachelor´s thesis is focused on promotion of TONDACH Česká republika, Ltd. company on the fairs. It includes informations of different kinds of advertising on the fairs, possibilities and exhibits how efektively turn fairs into a profits. Also which forms are effective and which aren’t. Above all this the bachelor is focused on proposition of the optimal structure of advert on the fairs.
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Possibilities of Companies Advertisement of Fairs
Budínská, Lucie ; MBA, Kateřina Čapková, (referee) ; Dvořák, Jiří (advisor)
The bachelor's thesis is focused on promotion EXCON copmany, Ins. at the trade fairs. It contains information about the company being analyzed, the general advertising and advertising at trade fairs. Methods and examples of promotion at the trade fair, ways to prepare and implement the exhibition to meet all the required targets. Above all this bachelor's thesis is focused on proposition of the optimal structure of advent at the trade fairs.
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CHANGE OF THE AREA OF BRNO FAIRS / Transformation of the western part of the complex /
Bauer, Karel ; Štěpánková, Lenka (referee) ; Havliš, Karel (advisor)
Brno trade fairs are the heart of Central Europe for exhibitions of everything interesting for already more than 90 years. Nevertheless, the most valuable exhibits are the urban and architectural values of the complex, which are reflecting the development of modern Czech architecture. Even after years of development, it is still necessary to look to the future, to solve the coming problems of generosity, to keep the high level of the area, to support its function and to keep legacy of the fairs for the next generation. As the main happenings moves further from the city centre, the issue is still more up to date on how to handle the west side of this area. In my work, I set out clearly the future urban planning of the trade fairs and divide the various functions into logically integrated areas. In the west part, I am creating a new administrative centre with a lot of other associated services. The basic idea is to create a permanent supporting superstructure, into which the variable function is inserted. I take advantage of the basic principles of smart city, flexibility and the versatility of buildings. To achieve a good connection of the complex with the surrounding area, I maintain the existing transport connections and make new possibilities of movement through the complex and the surrounding areas. This creates a new modern part of the complex, which could evolve over time based on the needs and requirements of its users.
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Marketing Mix Proposal in Selected Company
Růžičková, Žaneta ; Dvořáková, Hana Grünwald (referee) ; Milichovský, František (advisor)
The diploma thesis is a proposal of a marketing mix for a selected company. It is divided into 3 parts. The first part is theoretical, where the theoretical background is described. This section describes the company, in general its functions and marketing mix of the company. Research is based on theoretical part. There are propose research methods, analysis and qualitative research marketing mix of the chosen company. In the third part of the thesis are individual suggestions for improving the marketing mix of the company.
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Communication Mix Propsal of the Company Entering the Foreign Market
Kalná, Tereza ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
This bachelor's thesis is focused on the company FK system – povrchové úpravy, s.r.o., which provides services in the form of chemical and mechanical treatment of metals. This thesis includes processing of analyses leading to the design of a suitable communication mix applicable to the company when enters a foreign market. The work is divided into three parts – theoretical, analytical and proposal. The aim of the bachelor's thesis is to design a suitable communication mix for use on foreign markets.
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Cities, exhibitions and exhibition grounds: how exhibitions affected the cities
Štěpánková, Lenka
Before the end of nineteenth century universal exhibitions, specialised shows and trade fairs became inherent part of both local economy and social and cultural life in Bohemian and Moravian cities. The temporary exhibition grounds where such events were staged from the beginning were gradually replaced by permanent exhibition grounds, and later in the interwar period, major part of the cities in Czechoslovakia either established permanent exhibition venues, or had at least some place reserved for events. Exhibition venues as well as events themselves were affected by the outbreak of WW II and subsequent change of the regime. Their further development in following decades reflected the realities of centrally planned economy and cultural and social life organised and supervised by state authorities. Then the end of the Cold War brought the collapse of planned economy and outset of liberalisation, which often led to rapid changes in the cities and unrestrained transformations of urban structure, exhibition venues included. Future research pertaining the exhibition grounds should cover their historical development and explain how the exhibition grounds and venues can be described and specified in regional spatial plans and other documents. The outcomes of such research should be of importance to heritage care and protection as well. Regarding the interdisciplinary character of the subject, the research is to be carried also in related fields, e.g. art history, economy history, event management, regional studies and the like.
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ANALYSIS OF MARKETING ENVIRONMENT IN VÝSTAVIŠTĚ ČESKÉ BUDĚJOVICE, A. S.
SUCHÁ, Veronika
Exhibitions and trade fairs have formed an integral part of the market in the Czech Republic. No matter whether its size is small, medium or large, every company becomes increasingly interested in knowledge of its environment (both internal and external). What is also important is correct assessment of internal conditions and their optimal connection with the external environment factors. The companies do not take up with the statement that there are strong and weak points, opportunities and risks. It is important to examine the factors, assess them and use the ascertained facts to increase prosperity. I used the analysis of the Porter{\crq}s Five Forces Model to ascertain the company micro-environment. I divided the collected information into two groups. The first group concerned the information about the company itself while the second one characterized the company environment (customers, suppliers and competitors). The first important group which forms a part of the company environment is the customers. The customers of the exhibition grounds in České Budějovice can be divided into two groups: the first group consists of exhibitors and traders, and the second one is the visitors. The company has various promotional and advertising printed materials elaborated by its suppliers. As far as the competitors in the Czech Republic are concerned, these are particularly the fair managements that organize fairs on the same or similar topics. As the macro-environment of the company, the whole of the Czech Republic can be defined, however, the most important part is the region of South Bohemia. In this region, the factors characteristic for the area, such as lower economic power, lower purchase power and considerable saving behaviour of the region population, have to be taken into account.
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Marketing Mix Proposal in Selected Company
Růžičková, Žaneta ; Dvořáková, Hana Grünwald (referee) ; Milichovský, František (advisor)
The diploma thesis is a proposal of a marketing mix for a selected company. It is divided into 3 parts. The first part is theoretical, where the theoretical background is described. This section describes the company, in general its functions and marketing mix of the company. Research is based on theoretical part. There are propose research methods, analysis and qualitative research marketing mix of the chosen company. In the third part of the thesis are individual suggestions for improving the marketing mix of the company.
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Vnímánie veltrhov ako forma propagácie voči generácií Y
Matejčíková, Anabela
Matejčíková, A. The perception of trades and fairs as a form of promotion against generation Y. Bachelor thesis. Brno: Mendel University, 2019. The bachelor thesis examines the perception of trade fairs as a form of promotion towards generation Y. The main objective of this bachelor thesis is to de-sign and economically evaluate marketing recommendations for organizers of trades and fairs in Brno with regard to the target group - generation Y. Internal and external environment analysis, the SWOT matrix and its strategy and the questionnaire survey has been used to fulfill objective. These methods were evaluated and marketing recommendations were designed and economically evaluated.
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Význam veľtrhov cestovného ruchu pre generáciu Y
Jánošová, Vanda
The customer behaviour and customer preferences towards the various marketing communication tools in the tourism sector are changing. Generation Y is one of the groups most capable of influencing the today’s market trends. The characteristics of trade fairs as a communication medium are explained and determined as relevant or irrelevant for the generation Y. At the conclusion of the practical part, the questionnaire is interpreted and possible solutions for tourism organizations, why to target their marketing communication on the generation Y, and how to possibly attract them with their marketing communication and the exhibition as a part of it, are suggested and economically evaluated.
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